San Antonio FC 2020 Season Campaign

 

With the departure of all but 4 players from the previous season and the first head coach change in the history of the franchise, San Antonio’s FC was looking for a fresh start to the 2020 season. To encapsulate that, they were looking for a graphics package that not only incorporated the new red and black checker pattern from their jerseys, but stayed true to the past.

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The Look

 

To set the overall tone for the campaign, a stylescape was developed

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Theme Nights

 

One of the biggest components of the package was to also make it easily malleable for a variety of theme nights. As such, concepts were created to show how the base foundation could be flexed for special nights

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Credits

 

Creative Direction: Billy Huynh
Art Direction: Billy Huynh
Graphic Design: Billy Huynh