CLG Chess Week Graphics Pkg

While chess is popular in its own right, the main concern for chess week was making it accessible to all viewers, not just individuals who currently play, have played in the past or follow chess. Although not public facing, the internal mantra became “Chess For All,” with contextualization of that being “forget what you know about chess and let’s play”. To encapsulate that while also paying homage to chess, we utilized a black and white color palate with CLG blue accents and elements such as the board pattern, chess pieces and ripped paper and paint strokes over the board to symbolize that you don’t need to know any high level strategy or strategy in general to enjoy chess.